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Creating an effective career site can mean the difference between winning the war for talent or losing it.
Besides attracting top talent, an effective career site can lead to an improved brand perception and an employer of choice image.
Having a powerful and effective eRecruitment solution and career site can mean turning your website and recuitment process into not only a cost effective and effecient sourcing channel but a great marketing opportunity for your company.
Below are 7 steps to help you build an effective career site.
1. Information from and by existing employees
Candidates love hearing what existing employees think about working for a company.
Taking time to include quotes from existing employees can provide candidates with information from a future co-worker’s perspective.
This section of your site can even include a “day in the life” section for positions in various departments and roles.
2. Career Development and Training
Showing candidates how they can grow with your organisation and explaining some of the training that will be available to them can help them make better decisions.
An added benefit for employers will be candidates that are a better fit from both skill and cultural perspectives.
3. Benefits Information
The benefits section of your career site should also include all the benefits that contribute to work-life balance.
Some of these can include flexible hours, charitable opportunities, on-site child care, if available, mortgage assistance programs, discounted gym memberships, just to name a few.
4. Good Site Navigation
It is critical that you make it easy for candidates to find your site from your home page and also make it easy for them to navigate around your career section.
Clear and simple navigation with links back to the main career page can make a great impression on a candidate and make all those multiple visits to your site positive ones.
5. Job Agents
When you’re looking for top talent, don’t risk losing a great candidate just because the perfect position isn’t available at that time.
Job agents not only provide you with more candidates, but they make the process even easier for job seekers by giving them the opportunity to register for automatic e-mail updates on job openings that match their qualifications as they become available.
6. Personalised Career Sites
Communicate to various audiences via your career site in a targeted manner.
A college graduate is going to respond to different types of information than someone applying for the position of Financial Manager.
Having sub-sites within your main career site for these different groups of candidates can help you deliver the right information and message.
For example you might want to have a section for graduates or learnerships, OR you might even find it useful to set up sites by job type.
Don’t let a one-size-fits-all career Web site get in the way of speaking properly to your target audiences.
7. Talent Brand
Studies conclude that most workers make a decision to apply for positions based in part on the company’s image as an employer.
A company’s talent brand is the strategy that promotes the benefits and unique approach for working for the company to future and current employees.
There are multiple ways to put this message into action externally, but promoting it via your corporate career site is one of the most effective.
HRsmart's suite of Talent Management Solutions.
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